Boost Fan Engagement with Spotify Wrapped Artist Clips

Now’s the perfect time to encourage your artists to participate in one of the biggest fan engagement opportunities of the year—Spotify Wrapped Artist Clips

As a label or distributor, now’s the perfect time to encourage your artists to participate in one of the biggest fan engagement opportunities of the year—Spotify Wrapped Artist Clips. By 15th November, help your artists submit a short, personal video (under 30 seconds) via Spotify for Artists to feature in this year’s Wrapped experience. These videos allow artists to directly communicate with their top listeners, and some may even be highlighted in the main Wrapped rollout!

For Wrapped 2024, artists with access to Clips can create personalised content to share with their biggest fans. Whether it’s a heartfelt message or a behind-the-scenes story, this is a unique chance to help your roster deepen their fan connections and create memorable experiences.

Why This Matters for Your Artists:

Spotify Wrapped is a moment fans eagerly anticipate each year. By encouraging your artists to participate, you’re helping them add a personal touch beyond streaming, thank their listeners, and share something special about their music. 

How to Get Your Artists Involved:

1. Instruct them to create a video: A vertical video (under 30 seconds) where they share a fun fact, story, or message for their fans.

2. Keep it compliant: No music, logos, or text—ensure the video aligns with Spotify’s guidelines.

3. Upload through Spotify for Artists: Guide them to the Wrapped banner, select the relevant song, add a caption, and submit.

4. Done! The clip will automatically be scheduled to go live with Wrapped.

Don’t miss the opportunity to help your artists engage their listeners in over 70 markets. If you are signed to Ultrascope Music Group or any of its subsidiaries, we’re here to assist with optimising content and meeting the submission deadline.

For more details on how to get your artists involved, check out this Tutorial.